Timeline & Delivery

Creating an explainer video with a 2-3 minute runtime and average complexity typically takes 4-8 weeks from initial research to final delivery. That said, we’ve turned around simpler projects in just a few weeks—or even days.

We approach each project by working backward from your requirements, whether it's a tight deadline or a need for multiple videos. To ensure we meet your timeline and quality standards, we’ll scale our team with hand-picked specialists as needed.

Typical Video Production Schedule

Week 0 (Pre-engagement)

Scoping & Requirements

Like a careful observer in the wild, we take a moment to understand the terrain ahead. This is the foundational phase, where we assess the project’s landscape, scoping out requirements and aligning on expectations.

Week 1

Kick-off & Discovery

We interview stakeholders to unearth key project goals, refine product messaging, and understand the target audience. We gather relevant product and brand assets and conduct a comprehensive content audit.

This phase may. also include client customer interviews and a deep dive into the competition, if needed.

Great, we have a vision!

Week 2-3

Scripting & Pre-Production

With our research and strategy in hand, we begin to sculpt the narrative.

Initial voiceover recordings help establish timing, and the creative process starts to blossom as design and illustration work commence.

Your content is beginning to take shape.

Week 3-4

Production Phase

The story comes to life! During this phase, you'll witness the first signs of movement in your project. We'll deliver style frames to and an animatic draft to provide a glimpse into the structure and pacing

It’s an exciting time—your vision is almost fully realized.

Week 4-5

Final Touches

The finishing touches are applied as we perfect animation, sound design, and voiceover. We refine every detail to ensure that the final product is polished, perfect and on-brand.

Your content is now ready to make its debut!

Week 6

Delivery & Launch

With all feedback incorporated and final reviews completed, we deliver your project in all the formats required. Whether it’s captioning, short-form clips, vertical format, or pristine 4K resolution, we make sure your content is equipped to succeed on every channel.

And just like that, your video is out in the world, ready to inspire, engage and convert!

Post-Launch

Activation & Performance

We’re here to help with any revisions, updates, or new iterations that may be needed down the road (available as add-ons).

Content activation and performance analysis are always available to ensure your message resonates with your audience.

We’ll hold onto your project’s original files for up to 3 months after our most recent contract, ready to spring into action whenever you decide it’s time for a refresh.

After that, you’re welcome to transfer them to your own digital sanctuary for safe keeping.

And so, the cycle begins again—every end is just a new beginning.